Last week, we spoke about the process of companies such as
Netflix collecting consumer data and then evolving to serve consumers with products
exactly tailored to their interests. This issue was also discussed in the Big
Data Ethics article. The authors were concerned that big data predictions could
categorize consumers with its algorithms, serve us the things that we
supposedly like in a way that ultimately limits our choices and the growth of
our personal identities. In this article, it seems that Amazon was doing this
kind of data collection before Google and Facebook. The company has morphed
into a provider of all kinds of services from bookseller, to publisher, to
seller of household appliances, delivery service to TV show creator. This article
is a great read. It shows a company that has really mastered the big data collection process and questions
whether Amazon’s monopoly could give Amazon too much control over the exchange
of ideas in US society.
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